Concept for Red Bull

Six ways to give someone wings

One board, every option in navy, red and silver. Pick a single hero piece or run two or three together — each one can be produced on its own, and all of them can be branded for the campaign.

Food & beveragePR box

What's in the set

The Red Bull speakerHero pieceBluetooth speaker with a chilled can holder on top and a lit ring around the driver.
The power stationGiant can that opens into a chilled fridge for four to six cans, wireless charging on the lid.
The adventure kitHard flight case with thermal bottle, power bank, torch, multi-tool, cap and notebook in cut foam.
The pit stopRecharge station for phone, watch and earbuds with a can slot in the middle.
The flight caseWing-panelled backpack with an insulated drink compartment and a USB pass-through.
The wing coolerNavy hard cooler with red latches and a padded shoulder strap — event day kit.

Packaging

Navy rigid boxes with a silver foil wing emboss, sized per piece
Laser-cut foam cradles so each item arrives framed
Silver tissue and a red pull tab

The reveal

Whichever option you pick, the lid comes off on foam and silver tissue and the piece looks issued, not gifted.

Colour direction

Choose a version

3 ways to do the Red Bull box

Same idea, three different builds — pick the one that fits the moment and the budget, then set the options before we quote it.

Most adventurous

Trail crash crate

Outdoor kit you can actually take up a mountain.

—Mini cooler bottle sleeve with a belt clip
—Printed route-map trail bandana
—Load-rated carabiner and paracord strap
—Adventure cap with a red under-peak

Hazard-stripe crash crate with a ripstop carry handle and a stencilled drop number.

Bandana print: Route mapTopographicComic splash
Sleeve size: Can 330mlBottle 750ml

Choose this version

Most fun

Stunt-and-play box

Desk-sized chaos: speaker, fingerboard, scratch cards.

—Can-shaped Bluetooth speaker
—Fingerboard mini skateboard with a ramp
—Scratch-to-win adventure pass for every recipient
—Sticker sheet and a comic-splash poster

Navy mailer with a comic splash that bursts at the lid seam and a yellow rip tab.

Top prize: Indoor skydivingKarting dayConcert tickets
Speaker finish: SilverMatte navy

Choose this version

Best for volume

Event day handout

Light, cheap and quick — for a crowd, not a courier.

—Trail bandana and cooler sleeve only
—Scratch-to-win pass slipped inside the bandana fold
—Clip-on carabiner tag

Flat kraft wrap with a hazard-stripe belly band — one hand to give, one hand to take.

Order size: 2505001,000+

Choose this version

Brand guideline audit

Where this concept sits against Red Bull's rules

1 of 3 checks need a change before anything goes to print. Colour, typography and logo use are reviewed separately.

Colour
On guideline
Rule: The primary palette is deep navy blue and silver; red and yellow belong to the mark, not to large surfaces.
In this concept: Box is navy and silver with red and yellow used as splash accents and the pull tab only.
Keep it this way: Keep red and yellow as accents — never as full background fills.
Logo
Check before print
Rule: The charging bulls device needs clear space and may not be cropped or animated in print.
In this concept: The splash print runs close to the lid seam where the mark sits.
Change: Hold the splash artwork behind the exclusion zone so the device always has clear space.
Typography
On guideline
Rule: Headlines are set in the brand's custom condensed sans, uppercase.
In this concept: Adventure pass, drop number and rip tab all use an uppercase condensed sans.
Keep it this way: No change needed.

Build this for my brand Start a brief

Brand colour matching

Drop in your logo, see it on the boxes

Upload your logo and we read the colours straight out of it — or type them in. The packaging, ribbon and PR box below update as you go, and your palette travels with your order.

Company name

Logo

No logo

Primary colour

Secondary colour

Accent colour

Readability check

Primary: text reads clearly (12.4:1) in white.
Secondary: text reads clearly (6.3:1) in near-black.
Accent: text reads clearly (7.8:1) in near-black.

Ribbon, label and packaging text in the previews always switches to whichever tone stays readable on your colours.

Send my palette

Rigid gift box

Ribbon & wrap

Dust bag

PR box artwork

More concepts

Coca-Cola

A cooler crate where every single piece is personalised — named bottles, engraved opener, printed name cards.

McDonald's

An all-day ritual box: McCafe commuter tumbler, fries desk caddy, burger-stack lunch box, sauce-pot cable organisers and a drive-thru car caddy — useful every single day.

Mini medicine cabinet gift box with amber vitamin jars and a mirrored door

Aster Pharmacy

A mini medicine cabinet with a mirrored door — vitamins in amber jars, a first-aid roll and dosage cards.