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Concept for Coca-Cola

Personalisation is the whole gift

Every option on the board carries a name. The bottle label, the tumbler, the opener and the crate lid are all personalised, so the recipient sees their own name before they see the brand — pick one piece or build the full crate.

Food & beveragePR box

What's in the set

  • Six glass bottles, each with a named labelPersonalised: first name screen-printed per bottle, plus a short line the sender writes.
  • Engraved bottle opener on a leather tagPersonalised: name laser-etched into the steel, initials debossed on the leather.
  • Printed name card setPersonalised: six cards so the recipient can gift the extra bottles on.
  • Crate lid with a name platePersonalised: a metal plate riveted on, keepsake after the drinks are gone.
  • Recipe card trioThree serves printed on thick uncoated stock.

Packaging

  • Rigid crate box with a lift-off lid and a name plate
  • Red grosgrain ribbon printed with the recipient's name repeated
  • Insulated liner, real ice and straw-effect shred

The reveal

Lid off, ice steaming, six labels facing up — all with the same name.

Colour direction

Personalisation variants

Six ways to put a name on it

Same Coca-Cola crate, different personalisation. Pick the vessel, the ribbon and the message — every combination carries the recipient's name on at least three pieces.

Classic contour

Bottle or can
Returnable glass contour bottle with a named paper label
Ribbon
Red grosgrain, name repeated in white along the edge
Label message
"{Name}, this one's yours."
Use this variant

Sleek can set

Bottle or can
Slim 250ml cans with a full-wrap named sleeve
Ribbon
Flat matte black ribbon with a foil-blocked initial
Label message
"Made for {Name}. Share if you feel like it."
Use this variant

Heritage crate

Bottle or can
Vintage-style embossed glass, name etched into the glass
Ribbon
Natural jute twine with a kraft name tag
Label message
"Since day one — {Name}."
Use this variant

Team edition

Bottle or can
Six bottles, one per team member, plus a shared engraved chiller
Ribbon
Red and white striped ribbon with all six names printed
Label message
"The {Team} round is on us."
Use this variant

Milestone bottle

Bottle or can
Single 750ml sharing bottle with a full-height etched panel
Ribbon
Gold satin with a debossed date
Label message
"{Name} — {Years} years today."
Use this variant

Arabic script edition

Bottle or can
Contour bottles with the name set in Arabic and English
Ribbon
Deep green ribbon with a foiled name in both scripts
Label message
"{Name} — from all of us."
Use this variant

Brand guideline audit

Where this concept sits against Coca-Cola's rules

2 of 3 checks need a change before anything goes to print. Colour, typography and logo use are reviewed separately.

  • Colour

    On guideline

    Rule: Coca-Cola Red is a fixed spot colour and must not be tinted, gradiented or screened back.

    In this concept: The crate, ribbon and labels use one flat red across every print method.

    Keep it this way: Keep the red as a spot ink on board and a dyed ribbon — never a CMYK build.

  • Typography

    Check before print

    Rule: The Spencerian script is a logo, not a typeface — names must never be set in it.

    In this concept: Personalised names sit on the bottle labels, close to the script mark.

    Change: Set all names in the brand's sans-serif and keep clear space between name and script.

  • Logo

    Check before print

    Rule: The logo may not be altered, outlined or have elements added to it.

    In this concept: The name plate sits on the crate lid alongside the mark.

    Change: Place the name plate on a separate panel so the two marks never lock up as one.

Brand colour matching

Drop in your logo, see it on the boxes

Upload your logo and we read the colours straight out of it — or type them in. The packaging, ribbon and PR box below update as you go, and your palette travels with your order.

Logo

No logo

Readability check

  • Primary: text reads clearly (12.4:1) in white.
  • Secondary: text reads clearly (6.3:1) in near-black.
  • Accent: text reads clearly (7.8:1) in near-black.

Ribbon, label and packaging text in the previews always switches to whichever tone stays readable on your colours.

YOUR LOGO
Rigid gift box
YOUR BRANDYOUR BRANDYOUR BRAND
Ribbon & wrap
YOUR LOGO
Dust bag
YOUR LOGO
PR box artwork

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