Concept for Maybelline

Get-ready glam, packed like a dressing table

Every option on one board: the gloss-black vanity case, the jade roller, the mini micellar remover, the pink-handled brush set, the quilted micro-kit pouch and the ring-light clip. Take the full case or just the micro-kit.

Beauty & personal carePR box

What's in the set

Micro-kit travel pouchMicro-kitQuilted pink-lined pouch holding the roller, the remover and the rounds — the whole routine, handbag-sized.
Jade facial rollerMicro-kitReal jade stone in a satin sleeve — the two-minute de-puff ritual.
Mini micellar makeup removerMicro-kitTravel-size 50ml with a pink cap, fragrance-free — sensitive or normal skin formula.
Reusable make-up remover roundsThree bamboo-cotton rounds in a mini mesh wash bag.
Five-piece brush setPink-handled brushes in a black roll with a pink zip.
Round compact mirrorBrushed silver with a magnetic close, in a pink pouch.
Hot-pink satin scrunchie duoKind to hair, loud on the wrist.
Lipstick-shaped ballpointThe desk pen disguised as the icon product.
Ring-light selfie clipClips to any phone, three warmth settings.

Packaging

Gloss-black vanity case with a mirrored inner lid and a brass clasp
Pink velvet tray with routed pockets for each piece
Black grosgrain ribbon with a single pink edge stitch

The reveal

The clasp clicks, the mirror catches your face, and the whole routine is laid out in pink.

Colour direction

Choose a version

3 ways to do the Maybelline box

Same idea, three different builds — pick the one that fits the moment and the budget, then set the options before we quote it.

Smallest spend

Beauty micro-kit

The three-piece handbag version — roller, remover, pouch.

—Jade facial roller in a satin sleeve
—Mini micellar make-up remover, 50ml
—Quilted travel pouch with a pink lining
—Three reusable bamboo-cotton rounds

Slim black sleeve box with a pink pull ribbon — fits a letterbox.

Skin need: Sensitive — fragrance-free, alcohol-freeNormal — classic micellar
Pouch colour: Gloss blackHot pinkBlush nude
Roller stone: JadeRose quartz

Choose this version

Most impact

City glam vanity case

The full dressing-table set in a mirrored case.

—Everything in the micro-kit
—Five-piece pink-handled brush set
—Compact mirror and satin scrunchie duo
—Lipstick-shaped pen and ring-light selfie clip

Gloss-black vanity case, mirrored inner lid, brass clasp, pink velvet tray.

Skin need: SensitiveNormal
Case finish: Gloss blackMatte blackPearl white

Choose this version

Most fun

Get-ready-with-me creator drop

Built for filming: light, mirror and a shot list.

—Micro-kit pieces in a clear-window pouch
—Ring-light clip and a folding phone tripod
—Vanity mirror card with a magnetic stand
—Printed shot list and a hashtag card

Pink flip-top case that opens into a mini vanity backdrop.

Skin need: SensitiveNormal
Filming extra: TripodSelfie stickBoth

Choose this version

Brand guideline audit

Where this concept sits against Maybelline's rules

1 of 3 checks need a change before anything goes to print. Colour, typography and logo use are reviewed separately.

Colour
On guideline
Rule: Black and white carry the identity; pink is a campaign accent, not a permanent fixture.
In this concept: Box is gloss black with one hot-pink interior accent.
Keep it this way: Treat pink as limited-edition for this drop and document the accent ink.
Logo
Check before print
Rule: The wordmark must never appear inside a shape, frame or container.
In this concept: The vanity pouch zips the mark onto a small curved panel.
Change: Print the wordmark on a flat panel with clear space, away from seams and zips.
Typography
On guideline
Rule: Gotham-style geometric sans, tight leading, uppercase headlines.
In this concept: Cards use an uppercase geometric sans.
Keep it this way: No change needed.

Build this for my brand Start a brief

Brand colour matching

Drop in your logo, see it on the boxes

Upload your logo and we read the colours straight out of it — or type them in. The packaging, ribbon and PR box below update as you go, and your palette travels with your order.

Company name

Logo

No logo

Primary colour

Secondary colour

Accent colour

Readability check

Primary: text reads clearly (12.4:1) in white.
Secondary: text reads clearly (6.3:1) in near-black.
Accent: text reads clearly (7.8:1) in near-black.

Ribbon, label and packaging text in the previews always switches to whichever tone stays readable on your colours.

Send my palette

Rigid gift box

Ribbon & wrap

Dust bag

PR box artwork

More concepts

Coca-Cola

A cooler crate where every single piece is personalised — named bottles, engraved opener, printed name cards.

McDonald's

An all-day ritual box: McCafe commuter tumbler, fries desk caddy, burger-stack lunch box, sauce-pot cable organisers and a drive-thru car caddy — useful every single day.

Mini medicine cabinet gift box with amber vitamin jars and a mirrored door

Aster Pharmacy

A mini medicine cabinet with a mirrored door — vitamins in amber jars, a first-aid roll and dosage cards.