Concept for Amazon

The parcel everyone's been waiting for

Full Amazon, no subtlety. The box is the classic kraft parcel with the orange smile arrow huge on the lid and smile-tape sealing every flap. Inside, black tissue bursts around pieces that all carry the smile — plus a toy delivery drone circling the unboxing.

E-commerce & logisticsPR box

What's in the set

Echo Dot-style smart speakerHero pieceCharcoal fabric, pre-loaded with a greeting from the brand team.
Mini parcel Bluetooth speakerA tiny kraft box with barcode print that is actually a speaker.
Smile tumblerMatte black insulated steel with the orange smile arc.
Prime-blue notebookOrange elastic band, debossed smile on the cover.
Orange smile capFive-panel, embroidered smile front and centre.
Parcel sticky-note stackMini kraft boxes that stack into a tiny fulfilment centre.
Toy delivery droneHovering desk toy in the delivery livery.
Delivery-day card"Your package has arrived" — the tracking number is the event code.

Packaging

Kraft mailer-style rigid box with the orange smile arrow printed large on the lid
Black smile-tape sealing every flap and a tear-off pull strip
Black tissue burst and a mock delivery label as the card

The reveal

You tear the pull strip like any delivery — then the flaps burst open and the smile is on everything inside.

Colour direction

Brand guideline audit

Where this concept sits against Amazon's rules

1 of 3 checks need a change before anything goes to print. Colour, typography and logo use are reviewed separately.

Logo
Check before print
Rule: The smile arrow must run from A to Z and may not be used as a decorative swoosh.
In this concept: The orange ribbon forms a single curved arrow motif on the box.
Change: Print the smile only in its approved form on the lid; keep the ribbon as a plain orange band.
Colour
On guideline
Rule: Amazon Orange on white or Squid Ink; kraft is a shipping material, not a brand colour.
In this concept: Exterior is kraft with one orange element; items inside are black and kraft.
Keep it this way: Acceptable as packaging, but any printed piece should use the official orange ink value.
Typography
On guideline
Rule: Amazon Ember for brand communications, sentence case.
In this concept: Card copy is sentence case in a humanist sans.
Keep it this way: Swap to Ember at production.

Build this for my brand Start a brief

Brand colour matching

Drop in your logo, see it on the boxes

Upload your logo and we read the colours straight out of it — or type them in. The packaging, ribbon and PR box below update as you go, and your palette travels with your order.

Company name

Logo

No logo

Primary colour

Secondary colour

Accent colour

Readability check

Primary: text reads clearly (12.4:1) in white.
Secondary: text reads clearly (6.3:1) in near-black.
Accent: text reads clearly (7.8:1) in near-black.

Ribbon, label and packaging text in the previews always switches to whichever tone stays readable on your colours.

Send my palette

Rigid gift box

Ribbon & wrap

Dust bag

PR box artwork

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